Thursday, March 26, 2009

Can't Stand the Heat? Get Out of the Summer Movie Business


From Memorial Day to Labor Day, it seems like every time you turn around, the next big action blockbuster is being released. The movie business is experiencing a surprisingly upward trend in the months of January and February. With huge releases coming within the next few months, including the Transformers sequel, G.I. Joe and Star Trek re-imaginings and the X-Men prequel, movie goers have proved they are ready to shell out some cash. The only problem is, when there is a historic movie event every week, which films will be the ones to suffer? Is it possible movie studios are investing billions in movies that will get lost in the shuffle. Promotion is starting earlier and earlier each year, with some of '09 releases already previewing some scene at the '08 Comic Con festival.

This year, two of Hollywood's most famous actors, and most bankable stars, have teamed with visionary directors in an attempt to steal the spotlight with unconventional blockbusters. Johnny Depp teams with Michael Mann (The Insider, Miami Vice, Ali, Heat) in Public Enemies to portray the Prohibition Era gangster John Dillinger, in what you can see in the trailer, is a slick action drama that captures the intrigue and air of mystery associated with the 1920s. The trailer makes the film seem like a lot of fun, with shoot outs and car chases for the guys, and lots of seductive Depp quips for the girls. Based on only 2 minutes, I wouldn't be surprised if this was the box office champ come end of the Fourth of July weekend.


One thing you have to know about Quentin Tarantino is he doesn't like to give too much of the movie away in the trailer. Hopefully, this is the case with Inglourious Bastards, his decade long pet project which stars Brad Pitt as a World War II soldier who leads a group of assassins through France with the mission of killing 100 Nazis each. Tarantino specializes in finding comedy in dark situation, without making his films a "black comedy." There's nothing comical about World War II as an event, but the trailer plays with a figurative wink to the audience. Tarantino has control of everything on his films, so the trailer was if not put together personally by him, was at least approved by him. He's like one of those mad scientist who have the ability to produce something brilliant, but when you look at how it's made, you think it will never work. Hopefully the trailer serves as a tease, and the real film lives up to the hype. In other words, think more Pulp Fiction and less Death Proof.

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